Premium natural cleaning: naturalness and efficacy

When we talk about premium natural cleaning we are not talking about a trend: we are talking about a different way of understanding the products you use in your home every day. This page explains, without empty promises, what it really means.

What “ingredients of natural origin” means

An ingredient of natural origin comes from plant or mineral raw materials, transformed through controlled processes. At Puritte, our liquid formulas reach up to 98% ingredients of natural origin depending on the product — a figure you can check on every label.

Why efficacy matters as much as naturalness

A cleaner that does not clean is not sustainable: it forces you to use more product, more water and more time. That is why every Puritte formula is developed first to work: degreasing the kitchen, removing limescale from the bathroom, leaving floors shiny. Naturalness complements efficacy, never replaces it.

Cleaning without harsh odours

That “strong product” smell is not a sign of cleanliness: it is just a smell. Puritte scents — lime-lemon, cedar, fresh mint — are designed to accompany cleaning with a fresh, balanced sensation, without invading your home.

Cleaning, degreasing and caring for the finish: three different gestures

• Cleaning means removing everyday dirt from surfaces. That is what the multi-surface cleaner is for.
• Degreasing requires more power: kitchen grease needs a specific formula like our degreaser.
• Caring for the finish is the final touch: lint-free cloths and fast-drying mops for a streak-free result.

Understanding this difference helps you use less product, choose better and achieve a more professional result at home.